Gwen Stefani- Spark the Fire (WITH PHAREL WILLIAMS)
ABOUT SPARK THE FIRE
Gwen Stefani strikes a chord and a match in the half-live action, half-animated new videofor “Spark the Fire,” the latest track from the singer’s forthcoming third solo album. Following the same aesthetic as the video to “Baby Don’t Lie,” Stefani dons black and white in an animated, colorful world. The feminist messaging that is so tied to Stefani’s image is on display, as she chants, “Let’s go hard/ let’s go hard/ hard as can go/ It is time for the girl species to grow/ 2015 we take off our shells…the world get ready cause we will prevail/ somebody has to so maybe it’s me.”
While the video opens with Stefani floating atop a cloud over a vibrant cartoon city, the clip quickly jumps to a club setting, where the No Doubt singer is joined by a horde of revelers. Amidst the non-stop dancing, Stefani’s energetic, feel-good lyrics are brought to life by animated speech bubbles and quirky cartoon doodles. The song’s producer Pharrell even makes a trippy cameo towards the end of the video, his disembodied head — sporting a dope-as-usual hat — floating around a dancing Stefani.
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Stefani also got an assist from Pharrell when she premiered “Spark the Fire” during The Voice on Monday (both artists are currently serving as judges on the show) . Their live rendition also boasted plenty of outrageous animation, while Stefani busted out the same cloud-covered outfit she wore in the video as well. “Spark the Fire” isn’t the first time Stefani and Pharrell have worked together, with the latter and his production partner Chad Hugo producing the No Doubt singer’s 2004 smash, “Hollaback Girl.”
“Spark the Fire” follows Stefani’s synth-driven single, “Baby Don’t Lie,” which dropped in October and marked the singer’s first new solo song in eight years.
